Case Studies»

MoveOn.org: "Vote Score"

In the final days before the 2012 election MoveOn unveiled its “Vote Score” technology, allowing members to see how their attendance at the polls stacked up against others in their community. To announce the project, Art Not War created a video featuring real MoveOn members recounting their “first time” with an American Presidential candidate. The best part? They still respected their votes in the morning.