Case Studies»

MoveOn.org: "Not Again"

In September, 2013, as the threat of U.S. missile strikes on Syria reached a crisis point, MoveOn asked us to send a strong message to Congress to reject a resolution providing authorization for the use of military force. Twenty-four hours later, George Stephanopoulos showed “Not Again” to White House Chief of Staff, Denis McDonough on ABC’s This Week. Within a few days, opposition to the strikes had reached critical mass, Syria agreed to give up their chemical weapons, and the use of American military force was averted.