MISSION
ART NOT WAR is a New York / Los Angeles based creative agency and cultural impact firm specializing in data driven creative, social justice movement building and cutting edge digital strategy. Our team has spent 20 years making high impact media, leading cultural campaigns and working with artists and activists to help craft and change policy. Since our launch in 2011, ART NOT WAR’s content and campaigns have reached an online audience of over 1 billion worldwide, earning hundreds of millions of dollars of earned media for our clients, billions of impressions and multiple awards for our work.
We are a deeply integrated team of artists and strategists that partners with social justice organizations, philanthropic foundations and political campaigns, working across digital, PR, branding, and events to move ever closer to a more equitable world for all.
Cultural Campaigns
ART NOT WAR creates big vision, multifaceted campaigns that move the dial on your organization’s issues by placing them directly into the pop culture conversation. Video, digital strategy, events, artist outreach, user generated grassroots contests, and even poster sniping are some of the proven tactics in our cultural toolbox.
Digital Strategy
We combine the best practices of cutting edge corporate marketing, data driven content creation, psychographic audience profiles, ad hoc influencer networks and microtargeting with our commitment to lifting up authentic and marginalized voices. We are experts in proven digital persuasion.
At ART NOT WAR, data + authenticity = impact, and our results (routinely growing our clients’ online presence by over 600%) speak for themselves.
Video
With over 20 years of high impact, social justice film and video production experience, and as early innovators of data driven content, our team creates video with tested, proven persuasion and impact. ART NOT WAR can handle conception, writing, directing, producing, shooting, editing, original music composition, color correction, and sound mixing all in-house, saving your organization time and money while developing consistent branding for your campaign.
Events
ART NOT WAR handles all aspects of event production, from multi-artist stadium events to fundraising galas to small scale gatherings. We can broadcast events across multiple platforms including Facebook, Livestream, Fora.Tv, and Periscope.
Artist Outreach
Our team has worked with hundreds of artists on social justice issues. From Oscar winning actors, directors, and writers to grassroots artists, harnessing the power of art for social change is our core mission.
Digital Promotion
ANW uses innovative organic and paid promotion techniques. We helped create an organized organic progressive distribution network that can reach over 100 million self-identified progressives online, and our digital team will stretch your media budget with highly efficient A/B testing and customization of content against target audiences. We connect your creative to the exact people you want to reach, and drive maximum engagement and advocacy.
Branding and Design
At ANW, we are branding experts, including naming, graphic identity, narratives and messaging, taglines, mnemonics and more to elevate or refresh your organization’s look and feel. We are also visual experts: ANW produces cutting edge graphics and motion graphics for all campaigns.
From digital ads and banner ads, to yard signs, flatbed trucks, logos, microsites, memes and all visual messaging and identity markers, our innovative team of designers can elevate your brand with cutting edge design.
CLIENTS
Our clients include the world’s leading progressive nonprofit organizations, socially conscious businesses and innovative media outlets. Content created by ART NOT WAR’s small team has earned over 500 million online views, 11 Pollies, 3 Reed Awards, and hundreds of millions of dollars of earned media through worldwide news coverage.
