John Eaton is a marketing technology entrepreneur who has spent over a decade helping the global enterprise understand consumers and markets through innovations in data, process and analytics. John developed his expertise in digital marketing, research, data analytics working with Proctor and Gamble, American Express, IKEA, Novartis, Johnson & Johnson, Fox Television, Danone, Charles Schwab, Pepsi and The Ad Council, to name a few. In these roles John has managed critical elements of big budget advertising and marketing programs driving business and growth for companies all over the world.
Executive experience includes senior vice-president at Ipsos (#3 market research firm in the world), co-founder and President of SaaS influence and advocacy management platform SocialChorus, co-Founder and CEO of social/digital marketing services agency YouCast which provided digital strategy, creative, analytics and media optimization across healthcare, insurance, CPG, philanthropy, retail and entertainment sectors.
John’s early expertise in digital technologies was developed as manager and producer in the entertainment industry for such artists as P Diddy, Anthrax, David Bowie, and Foo Fighters where he participated in Grammy and MTV award-winning global releases.