In late 2017, ART NOT WAR ran a 3 month campaign for the ACLU in Southern CA, aimed at raising awareness that 5 GOP targets were wrong on DACA, with a goal of getting CA residents and influencers to tweet and call the 5 GOP reps.
ART NOT WAR:
Attended messaging study with Anat Shenker & the ACLU
Parsed results to determine best creative strategy and approach
Created the hashtag and campaign #CAisMyHome
Designed graphics package
Designed a series of protest signs, mobile billboards, t-shirts, and lawn signs that were used in ground actions throughout Southern California.
Built a custom microsite site, CAisMyHome.org, as a home for the entire campaign and all of the videos. The site received 13,239 unique visitors and collected over 110 petition signers who shared emails and phone number info.
Ran 300 x 600 display geo-targeted ads on local and national publications targeting Reps. Nunes and Walters and Cook in their specific districts through local and national sites. We delivered over 1 million impressions in publications including the Fresno Bee, The OC Standard, Rolling Stone, Huffington Post and ABC7.
Produced two premiere videos, one featuring actor and activist Rosario Dawson, and 9 personal profile videos
Created and implemented organic and paid digital strategy. The release strategy included organic promotion through Facebook, organizational outreach, celebrity artist outreach, paid promotion and geo targeted ad buys directed at the individual Reps.
Created and implemented influencer twitter & FB campaign
Created and implemented robo call with Rosario Dawson aimed at encouraging CA residents to call the GOP targets to deliver pro DACA message
Produced two radio ads directed at Rep. Nunes and Rep. Cook in their respective districts. The 60 second ads aired on 11 local stations.
Results:
2 million combined video views
The campaign entered more than 40 million social feeds.
13,239 people visited the CAisMyHome.org website.
4,211 targeted tweets to Representatives
18,224 people called Congress via ROBO calls
2 of our GOP targets declined to run in the next election!
