Case Studies» "Call The Vote"

When a small group of Tea Party Republicans forced a government shutdown in October 2013, that reckless move threatened to put more than 800,000 Americans out of work, deny cancer treatment for kids, stop food inspections, and cost local communities up to $30 million a day. The votes were in the House to pass a “clean” continuing resolution to get the government running again. But Speaker Boehner wouldn’t put a bill on the floor. So MoveOn asked us to make this TV ad leading the charge for Boehner to stand up to Tea Party radicals in the GOP and call a vote. “Call the Vote” aired on MSNBC just 24 hours later.