OUR MISSION: Create a unique and memorable video to remind women voters that their votes were beyond critical in 2018, and to reach them at multiple digital touch points.
ART NOT WAR:
Wrote, cast, produced, directed, shot, and edited the video
Created a digital strategy for our primary objective: Expose NC and FL custom audiences to multiple views in multiple channels over 5 days.
And our secondary objective: Augment with layer of National audience exposure.
There was a simultaneous Influencer Promotional push to gain authentic validation and awareness via large progressive communities
- 2.8 million impressions from 11/2 – 11/6
- 1.3 million impressions: Facebook (NC, FL, National)
- 552,000 video views on the FB video
- 1.5 million impressions: Video Ads (pre/mid/post-roll, In-banner)
- Video Ads
- 73% watched to 25%, 56% completed watching
- CTR: 0.2%
- In-banner Video Ads
- 72% watched to 25%, 28% completed watching
- CTR: 0.1%
Delivered: Digital Penetration
In North Carolina we delivered 1.1M impressions at a frequency of 13.5 times per person in the target audience across FB, Video & Websites.
In Florida we delivered 1.0M impressions at a frequency of 9.8 times per person in the target audience across FB, Video & Websites.
- Against the National audience file we delivered 705K impressions across FB & Video.
- High performing video ads with up to 56% completion rate by viewers.
- 45 social media influencers drove 6K interactions from an estimated 744K earned impressions.