Case Studies»


Campaign: #CantWait2Vote


OUR MISSION: Create a unique and memorable video to remind women voters that their votes were beyond critical in 2018, and to reach them at multiple digital touch points.  


Wrote, cast, produced, directed, shot, and edited the video

Created a digital strategy for our primary objective: Expose NC and FL custom audiences to multiple views in multiple channels over 5 days.

And our secondary objective: Augment with layer of National audience exposure.

There was a simultaneous Influencer Promotional push to gain authentic validation and awareness via large progressive communities


  • 2.8 million impressions from 11/2 – 11/6
  • 1.3 million impressions: Facebook (NC, FL, National)
  • 552,000 video views on the FB video
  • 1.5 million impressions: Video Ads (pre/mid/post-roll, In-banner)
  • Video Ads
  • 73% watched to 25%, 56% completed watching
  • CTR: 0.2%
  • In-banner Video Ads
  • 72% watched to 25%, 28% completed watching
  • CTR: 0.1%

Delivered: Digital Penetration

In North Carolina we delivered 1.1M impressions at a frequency of 13.5 times per person in the target audience across FB, Video & Websites.

In Florida we delivered 1.0M impressions at a frequency of 9.8 times per person in the target audience across FB, Video & Websites.

  • Against the National audience file we delivered 705K impressions across FB & Video.
  • High performing video ads with up to 56% completion rate by viewers.
  • 45 social media influencers drove 6K interactions from an estimated 744K earned impressions.