Case Studies»

Daveed Diggs: Clinton vs. Trump on the Issues

In early September, polls indicated that 44 percent of voters under 35 were still opting for a third-party vote. Most millennial voters despised Donald Trump, but did not like or trust Hillary Clinton. The Clinton campaign and other outside groups were continuing a strategy of attacking Trump, but our data showed that wasn’t enough. Millennials needed to discover that Clinton adhered closer to their values than they realized. When millennial voters learned about Clinton’s legacy of work and progressive platform on issues like healthcare, education, reproductive rights, and the environment, they were swayed.

So ART NOT WAR wrote an in-depth, informative, yet humorous script laying out both candidate’s positions. We secured Tony Award-winning (Hamilton) actor and rapper Daveed Diggs to deliver the message.

The video–a piece full of geeky, political facts and figures mixed in with edgy jokes–was released the weekend before the election and received more than 3.2 million views in just two days. The Clinton campaign shared the video on their Facebook page and said (along with many bloggers) that it was the “best GOTV video ever.” The piece garnered thousands of earned media impressions on all major network TV news outlets and was featured on sites like Refinery29 and Huffington Post.

In early September, polls said that 44 percent of voters under 35 were still opting for a third-party vote. By election day, 55 percent of millennial voters voted for Clinton, and although she lost the electoral college and thus the election, she received about 2.9 million more votes than Trump.