Case Studies»

Michael Moore: The Greatest Generation

Just two weeks before the 2012 election, Michael Moore (Fahrenheit 9/11, Bowling for Columbine) came to MoveOn with a script that would require upstanding senior citizens to curse like sailors. And since Mr. Moore was scheduled to appear on various talk shows later that week, the video would need to be finished in a matter of days. Foul-mouthed old folks? Insane deadlines? All in a day’s work for Art Not War.

Michael Moore stopped by the set to visit some of the smartest, political, and sharp-witted actors we’ve ever had the pleasure to work with. A few days later, the piece had rocketed to 1.3 million views and counting—one of MoveOn’s most viral videos ever. Legendary rapper T-Pain tweeted our video, immortalizing the now-famous line “right in the nutsack.” Then Sean Hannity and Bill O’Reilly of Fox News sounded the alarm that “the far-left is threating violence with old ladies.” Mission accomplished.