Case Studies»

SEIU-UHW: The Price is Wrong

Did you know that at Prime Centinela Medical Center in Los Angeles the list price for a single aspirin is $21? Or that the price for one night at Cedars Sinai costs more than a three day weekend at the Four Seasons? SEIU-UHW (The Service Employees International Union-United Healthcare Workers West) wanted to expose this kind of overpricing at California’s hospitals, drawing attention to ballot initiatives that would reign in costs for patients. So they approached ART NOT WAR with a script for The Price Is Wrong–an animated mock game show skewering greedy hospital CEOs. We were able to take SEIU-UHW’s script and turn it into a finished piece–complete with illustration, animation, voice-over, sound design, and original music–in less than one week.